The March of Responsive Web Design

The advent of smartphones and similar mobile devices has remarkably impacted web designing. The foundation of web design was based on the premise that websites will be viewed on computers only.  And rightly so because way back in the early nineties it would be even difficult for people to imagine that someday mobile devices would also be used for web browsing. Website design in Adelaide was directed at a few fixed screen sizes of computer monitors. This concept faced a serious challenge when people started using mobile devices for web surfing. Considering user preference for viewing websites on the screens of mobile devices, the concept of web designing had to be overhauled. Website designs had to be made compatible for viewing on mobile devices without impairing the viewing experience on computer screens. Thus came into being responsive web design that is considered to be a land mark in the history of web design and development.

Responsive web design

The art of designing websites to make it suitable for viewing on all kinds of mobile devices is known as responsive web design. The specialty of this process is that a single design layout is prepared that can be displayed with the same degree of accuracy and finesse on different screen sizes and on all kinds of mobile devices and using different operating systems. The beauty of the design is that viewers are guaranteed of the same level of viewing pleasure no matter which kind of device they use.

Growing expectations

As opportunities of accessing the internet keep on growing – it can be accessed from computers, laptops, smartphones, tablets, and many more devices, the expectations of users are also sky rocketing. Besides more options, speed has become the main concern for internet users who want everything to be displayed in a flash. Patience of viewers is diminishing almost at the same pace of technological advancement or even faster. Responsive web design has so far been able to cope up with this expectation with fair distinction.

Not an easy task

Although it may sound quite satisfying that responsive web design has been the latest success story of web designers, the task has been and still is very challenging. The most daunting task is to develop a single web design that can adapt to any kind of mobile device (there are countless variety of devices) and then to display it on almost innumerable sizes of screens. Moving over from the design aspect, the technical challenges are equally tough that might sometimes seem insurmountable.

Line of thought

A web designer has to handle the task of integrating the web content with responsive web design so that the content sits perfectly on the design palette while making it sure that the content flows smoothly from one page to another. There has to be consistency in design and a cohesiveness that puts all the design elements in its proper perspective.

Web designers have been able to create history with responsive web design which keeps on evolving with each passing day thereby raising the bar of expectation.

Trustworthiness of Websites Holds the Key to Better Rankings

We all know that Google does not want to show low quality websites. This does not mean that websites have to be attractive and good looking only, but it has to be completely trustworthy. This is an aspect that has to be ingrained into the philosophy of companies and reflected in the quality of website that they create.  It can be concluded that all reputed websites are trustworthy and this one of the reasons why these are reputed and liked by search engines like Google. If you want to earn better search rankings then first and foremost you have to prove your trustworthiness to the search engines, which would then feel that your website is worthy for being considered in search results.

SEO

Gain viewers’ trust

The widespread net of phishing scams and malware have made net surfers wary who take hardly a few seconds to decide whether to stay on a website or leave it. This is where trustworthiness comes into play. If you find visitors to your website exiting without a second thought, there are high chances that they did not find your website trustworthy. Building trust is essential to engage viewers and push them to a conclusive point where you achieve the end result of a successful transaction.

Be trusted by search engines

Making websites trustworthy to search engines as well as viewers and consumers is a responsibility that no internet marketer can deny. Here are a few ways how websites can gain the trust of search engines.

  • Be transparent – Provide complete and truthful information about your company on the website and avoid making empty claims. Tell people what your company is all about, its objectives and how it operates, its values and philosophy. This will generate a lot of confidence in the minds of viewers about your business entity. Mention the complete postal address of your office/s and relevant contact details with phone numbers, e mail address etc so that people can verify its real existence, if required. Be clear about the privacy policy of the website and even terms and conditions (if any), which should be easily found on the website.
  • Old is gold – Domain names are indicators of trustworthiness. Brand new domain names are not as much liked by search engines as compared to old domain names that have a history of being free from spam. Your best bet would be to buy an old domain name preferably if it pertains to the same business as you can gain good mileage from it. Having a renewal period of two years or more for the domain you purchase would indicate your intention of carrying on with it for longer duration which is a mark of business stability. Always use the top level domain (official) of the country where you are rooted.
  • Get quality links – Garnering quality links from other websites that are reputable is an indication that your website is considerably trustworthy even if you have a new domain.

Establish your trustworthiness to the search engines to get better ranks in the search results.

Why Aligning Graphic Design with Web Design Is a Necessity

Graphic design is an integral part of web design and is often considered to be the soul of websites. The artistic view of websites is envisaged by graphic designers and the creation of a website is the ultimate fusion of graphic design and web design. The information presented on web pages is made appealing by using the visual and aesthetic skills of graphic designers. The information provided on web pages is given visual shape through graphic design that is greatly responsible for attracting viewers. The speed at which viewers get attracted to websites depend on the quality of graphic design that fuses with the web design to give the most complete looks to websites. Graphic design is responsible for creating the most important first impression that paves the way for connecting and engaging viewers to websites for prolonged period. How this can be done in the best possible manner has been discussed in this article.

Graphics aligned to objective and style

Since the purpose of graphic design in website creation is to uphold the objective of the website, the design ideas should be directed towards realising the objectives. It also has to develop a style that matches with the purpose of the website and has to be organised in a manner that facilitates in meeting the objectives. The ideas should enhance the structure, design and the informative content by avoiding any kind of distraction for viewers.

Page loading time is to be considered

A graphic designer is not merely an artist but a creator who understands the demands of the web world.  Since faster page loading time is what everyone wants, image file sizes have to be restricted to optimal levels so that quick page loading is possible. Use of fancy images that can take longer time to load should be avoided. Even the total graphic content should not run into several megabytes and should be restricted at the kilobyte level.

Directing viewer’s attention

The graphic elements should have strong visual quality so that it can direct the viewer’s attention to the important content on the page without being too much pronounced. It also helps to give a more structured appearance to the page. But this has to be done with careful discretion so that it does not turn out to be an element of distraction.  Emphasising the right things and under playing the other ones is what holds the key to a compelling graphic design.

Leave the text alone

It is important to avoid the temptation of substituting textual information with images as it can cause more harm than doing good.  Text re-sizing is a viewer’s option that cannot be exercised if graphic text is used. There may be situations when viewers would like to enlarge texts for easy viewing and denying this opportunity can be a turn-off for viewers. Graphic text is not captured when viewers search for a word within the website.

Stepping into the viewers shoes is the best way to envisage the most exciting graphic design that can create wonderful websites.

Most Happening Trends in the World of Digital Marketing

Adapting some of the new trends that are emerging in SEO marketing is the only way to beat competition. Digital marketing has become more competitive than ever before, hence the need to stay tuned with times. According to forecasts available, the spending on digital marketing by companies in 2016 is expected to be more by at least $10 billion. So, it is high time to catch up with the trends that are doing the rounds that can be used effectively to work out a more potent marketing strategy. The most important thing is to identify the trends that are going to be hits and finding out the best ways of adapting it. Not all trends can be equally beneficial for all companies but there will always be some that can make companies turn around dramatically. Taking up the cue sooner can be rewarding.

Apps will rule

The strategies of digital marketing are developed around the ways search engines behave, particularly Google. Going by this rule of the game, one thing has become very clear – Google has started using information from indexed apps which is duly factored in determining search rankings. The cue has been taken by many business owners, who are now turning more to apps for marketing their products and services. Apps are not only more convenient for individual users but it is highly responsive too. Despite the focus on mobile websites, apps can prove to be the game changer.

Turning to videos

Advertisers on Bing and Facebook are being offered video options and that Google has included video content in its search engine algorithm, it is now understood that there will be a spurt in video advertisements.  This is recognition of the effectiveness of video ads.  Advertisement campaigns will now be focussing more on video ads than ever before to strengthen their efforts in digital marketing.

New strategies of optimisation

It is now time to look into the new optimisation strategy that is on the card. The emergence of digital assistants have compelled marketers to shift their focus from pay per click advertising (PPC) and search engine optimisation (SEO) techniques that are already known.  To make business details easily found on the web, businesses can now embrace digital assistants that can answer consumers’ questions after being properly optimised.  This is a major shift from the laid down procedure of listing on the web and waiting to be found out by search engines.

Mobiles will dominate

Ever since Google included mobile friendliness of websites as a parameter for search rankings, there has been a rush for mobile friendly websites. This trend will keep on growing and mobile searches will surpass desktop searches dramatically.  Desktop traffic is likely to stay but the dominance of mobile traffic will continue.

Turn to wearable devices

Responsive web designing has already proved its worth by making websites compatible with smartphones and other mobile devices. With wearable devices like Apples smart watch already in the market and many others about to arrive, it is now time to adapt websites for wearable devices, too.